What is Zeta Login?

Zeta Login is a cloud-based identity management system that enables common authentication across various Zeta Global products. The Zeta Login allows application users and administrators to log into Zeta Global as a single, seamless platform, to manage user profile information, and to easily switch between applications and Business Units.

To access the Zeta Login landing page, use this link. We recommend bookmarking it, too, so that it's easily accessible.

Zeta Login users can sign into Zeta Global applications in accordance with their organization’s authentication process:

  • Default: Email address and password (meeting NIST guidelines)

  • Two-Factor: Email address and password, followed by an authentication code

  • Single Sign-On: Email address followed by redirection to SSO provider

Functionality

Zeta Login provides the following key functionality:

  • Facilitates authentication to Zeta Global applications.

  • Manages the master list of users, including their profile information, user type, and login credentials.

  • Manages a client's Organization. An Organization represents a single client or company, and is the highest level within the Zeta Global authentication structure.

  • Optionally, manages the Business Units within an Organization. Business Units represent the different brands or divisions within the larger Organization.

  • Tracks the Zeta Global applications that have been provisioned for each Business Unit and Organization.

  • Tracks the Zeta Global applications, Organizations, and Business Units to which each user has been granted access.

  • Manages the User Groups within an Organization. A User Group is a repeatable set of access permissions that is intended to streamline the process of onboarding new Zeta Login users (optional).

  • Enables the App Attributes feature. App Attributes allow administrators to assign custom roles and permissions to Zeta Login users for certain application (optional).

The Zeta Login also empowers deep-linking between applications. For example, within Journey Designer, you can select a “Create Messaging Campaign” option or an “Edit Loyalty Offer” option. The platform will display the relevant screen (in the correct Business Unit context) in the other application without needing to login again.

Note: Once your Zeta Login profile is created and activated, the platform will no longer allow you to directly log in to a specific product or application. Instead, you will be prompted to sign in with your Zeta Login to access your Zeta Global applications.